Times Prime rolls out 'Azaadi Unboxed'; Independence Day celebration with Amar Chitra Katha, Tinkle

NEW DELHI: Times Prime has kicked off a 10-day Independence Day campaign, ‘ Azaadi Unboxed ’, running from August 8 to 17, in collaboration with Amar Chitra Katha and Tinkle .

As part of the campaign, a limited-edition comic book, Azaadi Ki Kahaniyaan, will showcase stories of lesser-known heroes from India’s freedom struggle. It also includes a special Independence Day story from Tinkle and a Suppandi comic strip. The comics will be delivered nationwide with Zepto orders on August 14 and 15.

During the campaign, Times Prime members will also receive daily offers at noon from brands such as Starbucks, Country Delight, Paytm Flights, Klook, and lifestyle startups including Hibiscus Monkey, Secret Alchemist, and Sbooch.

Harshita Singh, Business Head, Times Prime, says, “We’re always looking for unique ways to surprise our members, and this is our playful twist for Independence Day.”

Gayathri Chandrasekaran, Editor-in-Chief of Amar Chitra Katha and Tinkle, said, "Our focus at Amar Chitra Katha and Tinkle is to bring the best of Indian storytelling, both classic and contemporary, to the world."

Amar Chitra Katha, founded in 1967 by Anant Pai, has been a part of the childhood memories of generations of Indian readers. Its library spans over 600 titles covering mythology, history, fables, folklore, and classical literature.