American tennis star Tennis Taylor Fritz created a stir on social media as he wore a ' Hugo Boss' headband upside down while defeating the legendary Novak Djokovic in the quarter final of the US Open 2025 in New York on Tuesday.
The 26-year-old had the headband upside down in the first two sets, before going to the dressing room and correcting it.
Fritz lost 6-3, 7-6, 3-6, 6-4, paving the way for Djokovic to having a chance at record 25th Grand Slam title.
Some social media users speculated that it could put Fritz in bad blood with his sponsors, Hugo Boss. Even the broadcasting commentators called the headband 'distracting.'
“I’m sure the sponsor, Boss, must be delighted that Taylor Fritz is wearing their headband upside down,” one user said.
“Sure, the upside-down headband isn’t great. But more importantly, I wonder if BOSS regrets not paying up for exclusivity as Taylor Fritz’s apparel sponsor,” wrote another.
“Settle an argument between @MEPFuller and me: is Taylor Fritz wearing his BOSS headband upside down on purpose or is it an accident?” wrote another.
“Taylor Fritz showing up to play Novak Djokovic in the quarter finals of the US Open with his Hugo Boss headband on upside down should’ve disqualified him on sight,” wrote one.
“Taylor’s headband is upside down. Boss is going to ask for a discount for that sponsorship initiative. LOL! SSOB! 🤣 Is he that nervous to face Djokovic?” said another.
Fritz, who was not at his best to start the quarterfinal, came back to the with the corrected headband, and displayed great form as he took a 4-1 lead in the third set, winning a rare break point off the Serb. However, he went down in the fourth set to end his US Open campaign.
The 26-year-old had the headband upside down in the first two sets, before going to the dressing room and correcting it.
Fritz lost 6-3, 7-6, 3-6, 6-4, paving the way for Djokovic to having a chance at record 25th Grand Slam title.
Some social media users speculated that it could put Fritz in bad blood with his sponsors, Hugo Boss. Even the broadcasting commentators called the headband 'distracting.'
“I’m sure the sponsor, Boss, must be delighted that Taylor Fritz is wearing their headband upside down,” one user said.
“Sure, the upside-down headband isn’t great. But more importantly, I wonder if BOSS regrets not paying up for exclusivity as Taylor Fritz’s apparel sponsor,” wrote another.
“Settle an argument between @MEPFuller and me: is Taylor Fritz wearing his BOSS headband upside down on purpose or is it an accident?” wrote another.
“Taylor Fritz showing up to play Novak Djokovic in the quarter finals of the US Open with his Hugo Boss headband on upside down should’ve disqualified him on sight,” wrote one.
“Taylor’s headband is upside down. Boss is going to ask for a discount for that sponsorship initiative. LOL! SSOB! 🤣 Is he that nervous to face Djokovic?” said another.
Fritz, who was not at his best to start the quarterfinal, came back to the with the corrected headband, and displayed great form as he took a 4-1 lead in the third set, winning a rare break point off the Serb. However, he went down in the fourth set to end his US Open campaign.
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